Double J will “focus on new music” and will roll out on mobile devices via the ABC Radio App, online at www.doublej.net.au, and on digital radio and TV platforms.
“I am truly proud that the entry of Double J into the market comes following an extensive public engagement campaign,” comments ABC Director of Radio Kate Dundas in a statement. “We recognise people want to stay connected to music and discover new artists as they go through life – that’s the simple aim of Double J. This new ABC service has been built on the views of people who love music, along with the expertise triple j brings to making great radio and amazing digital content for its audiences.”
Australia’s Triple J To Power Over-30s Station Dig Music
The government-funded Triple J has the enviable reputation as Australia’s key music discovery platform. And for many artists here and abroad, it’s the launch-pad into the Aussie market. Double J is expected to target listeners older than the 18-24 year old audience that is Triple J’s core demographic.
Triple J manager Chris Scaddan hinted at the format of the new station as taking “the best elements of Triple J’s past - a name, a presenter and the incredible archives, thrown headlong into the future with the best new sounds around. It means even more airplay for Australian music and more of the values and ethos that make Triple J so celebrated around the world.”
TV personality Myf Warhurst will present a daily music show on the new station, with more presenters and innovative programming to be announced soon.