The outstanding campaigns selected as finalists feature music by both Latin stars and emerging artists. New bilingual Cover Girl Becky G, a young urban artist from California, was the center of a social media campaign engaging young Latinas with looks for the red carpet at Univision’s Premios Juventud. State Farm teamed with Prince Royce to give fans a chance to meet the bachata idol.
Corona created a customized online jukebox with tracks from the Universal Music catalogue. Target tapped Argentina’s Illya Kuryaki and Los Valderramas’ “Ula Ula” for a much-shared summer spot. The track went on to win the 2013 Latin Grammy for “Best Urban Song.” The finalists also include a public service campaign by Rock in Rio and the Brazilian Ministry of Health that asked the public to reimagine the phrase “sex, drugs and rock-n-roll,” using social media and through artist videos and music to come up with new expressions from “sex, chocolate, and rock-n-roll” to “sex, happy dwarves, and rock-n-roll.”
The Billboard Latin Music Marketing Awards judges are Luis Miguel Messianu, president and chief creative officer, Alma; Alex Lopez Negrete, president and CEO, Lopez Negrete Communications; Pablo Buffagni, chief creative officer, Grupo Gallegos; Carlos Munoz, vice president, Group Account Director, LatinWorks; Leticia Juárez, Partner, Marketing & Client Services,Castells & Asociados and Leila Cobo, executive director of Latin Content and Programming, Billboard.
“Billboard prides itself on being on the cutting edge of music and the music business, and these awards recognize a changing environment in which brands, marketing and advertising are essential partners to artists, labels and music,” says Cobo. “Having the experienced team at the CLIOs power these awards underscores how important they are to the industry.”
The Billboard Latin Music Marketing Awards will take place during the 25th Billboard Latin Music Conference at the JW Marriott Marquis in Miami. Winners will be highlighted in Billboard magazine and Billboard.biz. For more information about the Billboard Latin Music Marketing Awards please go to enterlatin.billboardevents.com.