The latest dystopian young-adult fad "Divergent" examines a future in which teens must take aptitude tests that will determine their place in life. To promote the film's soundtrack, featuring top electric artist Zedd and rising pop musician Pia Mia, Interscope Records has devised its own kind of aptitude test.
The record label partnered with Intern Sushi, an internship connection website, to offer free downloads of the "Divergent" singles, as well as the opportunity to land an exclusive learning experience that pairs candidates with the two musicians for a day. The Interscope internship already has thousands of applicants with the application period open until May 31.
"We looked at how our audience of college students and young millennials were big fans of these artists and looking to download their songs," Intern Sushi co-founder and CEO Shara Senderoff tells The Hollywood Reporter. "With the timing of these new tracks being on the "Divergent" soundtrack, it was the perfect opportunity."