's Top 25 Stories Of 2013

It started with a Facebook post: Two helmets, one gold and one silver, halved and fused down the center, set against plain black. With each viral salvo, it was clear all bets were off: reclusive electronic music icons Daft Punk were releasing a new album, and nothing about how it came to be would prove traditional, unleashing one of the most tactical and innovative marketing campaigns in music business history. Matt Diehl and Kerri Mason meticulously deconstruct the campaign's winning strategy in this extensive timeline.


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