Bands Like Black Lips to Share New Music Online & Perform at Beauties & Beats Fest in Las Vegas
For nearly 50 years, Time Inc.'s Sports Illustrated Swimsuit Issue has been the ultimate showcase for the hottest models (and, technically, swimwear) in fashion. But for the first time ever, the No. 1 sports magazine's biggest annual issue will double as a showcase for hot new indie bands, too.
Debuting February 14, Sports Illustrated Swimsuit 2012 will feature four pages of editorial and 17 model spotlight videos at SI.com showcasing 17 emerging artists across rock, indie and electronic genres. The music program will be accompanied by a two-day music festival, Sports Illustrated Swimsuit Beauties & Beats, to be held at Las Vegas' Cosmopolitan Hotel and sponsored by Lexus. The event will be the first music festival hosted at the Cosmopolitan, which debuted in late 2010.
MJ Day, senior editor of Sports Illustrated Swimsuit, said music has historically played a big role in the magazine's production - from soundtracking photo shoots to energizing staffers at the end of an 18-hour work day. But when discussion turned to making music a featured part of the issue itself and its auxiliary platforms, Day contacted her friend Brent Dicrescenzo, music editor of Time Out Chicago, to help the staff select which 17 bands would be featured.