The Coachella Valley Music & Arts Festival rang up its second biggest year ever, with an aggregate attendance of 160,000, according to producer Paul Tollett, president of Goldenvoice, a division of AEG Live. The event was held April 17-19 at the Empire Polo Grounds in Indio, Calif.
Tollett credits a lineup that boasted such acts as Paul McCartney, the Killers, Leonard Cohen, My Bloody Valentine, and the Cure for the success of this year's event, along with the equity established with fans over the past decade. "The lineup I thought was really good this year, and we've got the momentum of all the years we've been going," Tollett tells Billboard.
About 18% of attendees took advantage of Coachellas's layaway plan this year, Tollett says. "The last few weeks ticket counts really skyrocketed," he adds, which he in part attributes to developing bands gaining traction with fans in the weeks heading into the festival. "When people first see the poster they recognize some of the band names, but as we start getting closer to the show, these bands start to become better known."