Online momentum for "Shake," the viral smash thanks to the song's (and dance's) runaway meme (in which a person dances to the song alone for 15 seconds before others join in for the clip's second half), declines for a second consecutive week, although not as sharply as last week; and, its totals are still far ahead of its closest competitors. "Shake" holds at No. 1 on the BDS-based Streaming Songs chart with a 10% decrease to 48 million streams, down from 54 million last week and 98 million the week before. Sales also slide by 19% to 186,000, as "Shake" dips 3-4 on the Digital Songs chart. Still, the song passes 1 million in downloads sold to date.
"Shake" also slips in on-demand audio streaming and radio airplay. It retreats 15-16 on the subscription services-based On-Demand Songs chart with 632,000 streams (down 23%). Its total radio audience weakens by 2% to 7.8 million, a sum not strong enough for "Shake" to yet appear on the 75-position-deep all-format Radio Songs chart. As pointed out in Friday's (March 8) "Weekly Chart Notes" column, "Shake" is the first Hot 100 No. 1 not to reach Radio Songs since Taylor Hicks' "Do I Make You Proud" in 2006. (Hicks' ballad reigned largely due to sales following his "American Idol" coronation that year.)
As "Shake" again rules the Hot 100 (and the Dance/Electronic Songs chart), Macklemore & Lewis' "Shop" remains at No. 2 following a four-week reign and climbs 2-1 on Radio Songs (120 million, up 3%). The track is the first Radio Songs leader for a debut rap act since B.o.B's "Nothin' On You," featuring Bruno Mars, in 2010. "Shop" also tops Digital Songs for a ninth week and, with 306,000 in digital sales (down 10%), extends its record for the most weeks (also nine) of 300,000 or more downloads sold.
"Shop" leads On-Demand Songs for a 10th week, marking the first domination of double-digit weeks since the chart launched a year ago this week. It tops the list with 1.6 million on-demand streams (down 23%). "Shop" holds at No. 2 on Streaming Songs (9.2 million, down 52%) and leads Hot R&B/Hip-Hop Songs for a ninth week.
"Shake" decreases by 11% in overall Hot 100 chart points and "Shop" drops by 4%, granting the former a two-to-one points lead over the latter for a second straight week. The margin had been approximately three-and-half-to-one in each of the first two weeks that "Shake" led the list.
ENTER CHART BEAT: News, Analysis, Trivia on All Things Charts
Mars' "When I Was Your Man" holds at No. 3 and claims the Hot 100's top Airplay Gainer award for a fifth consecutive week, representing the longest streak since Maroon 5's "One More Night" claimed the honor for five consecutive frames in September/October (and the longest by a male since Eminem racked five such weeks in 2010 with "Love the Way You Lie," featuring Rihanna). The piano-and-vocal ballad rises 9-7 on Radio Songs (95 million, up 16%) and 7-6 on Streaming Songs (3.7 million, up 5%) and keeps at No. 2 on Digital Songs (240,000, up 4%).
Speaking of Rihanna, her "Stay," featuring Mikky Ekko, pushes 5-4 on the Hot 100 after reaching a peak to date of No. 3 three weeks ago (following her performance of the song at the Grammy Awards on Feb. 10). The love song surges 23-16 on Radio Songs (55 million, up 18%) and 5-3 on Digital Songs (236,000, up 12%). It additionally crashes the 1 million downloads-sold barrier, becoming her 27th title (including featured appearances) to reach the sales milestone.
Justin Timberlake's No. 4-peaking "Suit & Tie," featuring Jay-Z, returns to the Hot 100's top five (8-5) for the first time since it roared 84-4 seven weeks ago (following its first full week of impact). The song makes identical 7-5 advances on Radio Songs (98 million, up 9%) and Digital Songs (151,000, up 7%), surely aided by his duties as host and musical guest on NBC's "Saturday Night Live" (March 9). He's currently amid a week-long residency on the network's "Late Night With Jimmy Fallon" ahead of the release of his third solo album, "The 20/20 Experience" (March 19).
Rounding out the Hot 100's top 10, Taylor Swift's No. 2-peaking "I Knew You Were Trouble." descends 4-6; Drake's "Started From the Bottom" regresses to No. 7 from its No. 6 peak so far; will.i.am and Britney Spears' No. 3 hit "Scream & Shout" drops 7-8; Lil Wayne's "Love Me," featuring Drake and Future, returns to the top 10 at a new highpoint (11-9); and, Mars' former six-week No. 1 "Locked Out of Heaven" slips 9-10 in its 23rd week on the chart (and 20th frame in the top 10).
Just outside the Hot 100's top tier, P!nk powers 47-18 with Digital Gainer honors for "Just Give Me a Reason," featuring fun.'s Nate Ruess. The third single from her first Billboard 200 No. 1 album, "The Truth About Love," soars 25-8 on Digital Songs (122,000, up 91%), marking her ninth top 10 on the chart; enters Streaming Songs at No. 42 (1.1 million, up 33%); and bounds 65-44 on Radio Songs (27 million, up 72%). She began her Truth About Love tour on Feb. 13, likely helping spur the song's across-the-board growth. She moves on to Philadelphia and New York next week before playing in Dublin on April 12, kicking off a month-long European leg of the tour.
Check Billboard.com tomorrow (March 14), when all rankings, including the Hot 100 and On-Demand Songs in their entirety and Digital Songs and Radio Songs, will be refreshed, as they are each Thursday.