After picking up steam for months, EDM/pop trio Krewella charge up the Hot 100 with debut single.
Dance/rock band Krewella broke into the Billboard Hot 100 last week with "Alive," which continues to build this week, going from No. 99 to No. 79. The year-old single-a piano-pop/techno blend that has already spent 23 weeks on Billboard's Dance/Mix Show Airplay tally-powered onto the chart thanks to good old pavement-pounding, according to Columbia Records executive VP/GM Joel Klaiman.
"In the first two weeks of the year, our staff played new music for radio, and this record just stood out," he says. "The response was overwhelming. We felt we had done enough groundwork with the band's base to make a run at radio."
After just a year as a group, the rapid success of Krewella-singer/songwriter sisters Jahan and Yasmine Yousaf and producer Rain Man, aka Kris Trindl-suggests that, while the pop world is warming up to EDM producers-as-artists, there's still something comforting about the familiar format of a singer-led band. "One of the things that's different about Krewella is that it's a three-person group coming up from behind the decks," Klaiman says. "It's got more personality than the other [EDM] acts."