Busy singer/actor/investor takes on another job, as creative director of Bud Light Platinum
Justin Timberlake has teamed up with Bud Light Platinum to become the brand's new creative director, Anheuser-Busch announced Thursday, with a new commercial featuring the singer and his comeback single "Suit & Tie" debuting during Sunday nights' Grammy Awards.
The partnership was brokered by ad agency Translation, who just last year teamed with Budweiser for the Jay-Z curated festival Made In America.
As part of the deal, Timberlake will be charged with providing "creative, musical and cultural curation" for the Bud Light Platinum brand, per a press release announcing the partnership. Additional terms were not disclosed. "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," Timberlake said in a statement. "I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."