Britney, Jive In New LidRock Promotion

Jive has teamed with Atlanta-based marketing firm LidRock to distribute 1 million promotional Britney Spears CD-ROMs at 900 Sbarro Italian Eateries in the U.S.

Jive has teamed with Atlanta-based marketing firm LidRock to distribute 1 million promotional Britney Spears CD-ROMs at 900 Sbarro Italian Eateries in the U.S.

The new CD-ROMs--which are miniature discs packaged inside plastic fountain-drink lids--feature an image of Spears and contain a remix of the track "Me Against the Music." The discs also have a track each from Jive acts Nick Cannon and Bowling For Soup.

LidRock previously distributed Spears CD-ROMs with a preview of the track "Brave New Girl" days ahead of the release of her album "In the Zone."
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