MTV To Produce Super Bowl Show

MTV will produce the halftime show for Super Bowl XXXVIII, which sister Viacom company CBS will televise Feb. 1 from Houston's Reliant Stadium. Performing acts have not been announced.

MTV will produce the halftime show for Super Bowl XXXVIII, which sister Viacom company CBS will televise Feb. 1 from Houston's Reliant Stadium. Performing acts have not been announced.

MTV's Dave Sirulnick and Salli Frattini will executive-produce the show, which will be sponsored for the first time by America Online.

MTV has produced the Super Bowl halftime show once before, in 2001.
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