Indie Film Company Using Flexplay For Promo Discs

Had to Be Made Films (HTBMF) will hand out Flexplay discs of its documentary "I Don't Know Jack" at the Sundance International Film Festival this weekend in Park City, Utah.

Had to Be Made Films (HTBMF) will hand out Flexplay discs of its documentary "I Don't Know Jack" at the Sundance International Film Festival this weekend in Park City, Utah.

HTBMF is the first independent film company to use the discs, which will be manufactured by Evatone under a license from New York-based Flexplay. The discs become unplayable after a set period of time, typically 48 hours, and can be recycled. For the last six months, Buena Vista Home Entertainment has been selling Flexplay versions of 16 films in four U.S. test markets under the name EZ-Ds.

HTBMF is using the Flexplay screeners as a way to seek distribution in both domestic and foreign markets. "I Don't Know Jack" is about the murder of character actor Jack Nance.
The technology is also being used for DVD screeners for the first time in a deal with French studio MK2. The company is sending out Flexplay discs of the Gus Van Sant film "Elephant" to voters for the Cesar Awards, the French honors that are set for Feb. 21.

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