Brewery Stella Artois Starts Label

The Stella Artois brewery, part of Brussels-based Interbrew Group, is to launch a record label this month under the name Stella Artois Music, Billboard.biz has learned.

The Stella Artois brewery, part of Brussels-based Interbrew Group, is to launch a record label this month under the name Stella Artois Music, Billboard.biz has learned.

The new label -- located in Meschelen, between Brussels and Antwerp -- will look to sign Belgian acts with international potential.

Sales, marketing and distribution details will be confirmed shortly, sources say.

Stella Artois has sponsored concerts and festivals under the Stella Artois banner for the past six years.
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