Britney Spears is generating strong merchandise sales on her current Onyx Hotel tour, with the spring North American leg taking her career total to more than $30 million, according to Signatures Netwo
Britney Spears is generating strong merchandise sales on her current Onyx Hotel tour, with the spring North American leg taking her career total to more than $30 million, according to Signatures Network Inc., Spears' tour merchandise company.
SNI contends that Spears' tour merchandise numbers are the highest for a solo female artist in the last five years. The company also represents such superstar artists as Madonna and Jennifer Lopez.
The tour's 28-date European leg begins tomorrow night (April 27) at Wembley Arena in London, and wraps June 6 at the RDS Showgrounds in Dublin; Skye Sweetnam will open all shows. Dates in Asia are expected to be announced shortly. Spears will begin the second U.S. segment of her tour June 22 at the Meadows in Hartford, Conn., with Eamon and JC Chasez opening separate legs.
Britney's best-selling products on the road include the pink Toxic baby doll shirt, the Onyx Hotel fashion jersey and Onyx Hotel programs and posters. Per capita spending on the initial U.S. run exceeded $10.
Rick Fish, senior VP for SNI, predicts that Britney's Onyx Hotel tour merchandise will gross more than $10 million in sales worldwide.
Meanwhile, the spring leg of Spears' Onyx tour, produced by CCE, was an unqualified success, taking in $18.3 million and drawing 288,526 to the 24 shows reported to Billboard Boxscore.