Mark Burnett Turns Eye To Rock

Hitmaker pitching music reality show.

Mark Burnett, the executive producer behind "Survivor" and "The Apprentice," is developing a new reality show that is being described as a rock version of "American Idol" and "The Apprentice."

The currently untitled show, which Burnett is pitching to U.S. TV networks, will choose a lead singer for an internationally known rock band, with the band members having a say in the selection process.

Reps for Burnett had no further comment.
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