Kids' titles to feature Ronald McDonald.
McDonald's Corp. and Warner Home Video (WHV) have entered into a long-term distribution deal for a new live-action video series featuring Ronald McDonald.
The first titles are expected in spring 2005. Each will include a 30-minute program featuring the Ronald McDonald character and children from around the globe. The titles, which will promote dance, sports and creativity to kids, will include original songs. It is not known how many titles will be released per year.
WHV will distribute the McDonald's titles in retail outlets worldwide. They will not be distributed at McDonald's restaurants.