Mobile Entertainment Company MFORMA Gets Funds

Mforma is extending its global reach in the mobile entertainment industry.

Mforma is extending its global reach in the mobile entertainment industry.

The Kirkland, Wash.-based company, the world's leading publisher and distributor of wireless entertainment, announced today that it has raised $44 million in its first institutional round of financing co-led by General Catalyst Partners, eFund LLC, and Bessemer Venture Partners. Mforma will use the funds to expand its existing global distribution network.

Mforma allows wireless carriers to provide mobile entertainment content to their subscribers, acting as a middleman for content/brand delivery and distribution technology that works across networks, billing systems, handsets, operating systems and regions of the world.

""This investment will help help us acquire profitable [mobile entertainment] businesses," says Robert Tercek, chief strategy officer at Mforma.

Already, the company provides a catalog of entertainment content such as games and ringtones to more than 60 of the world's leading wireless operators.

Working with its strategic partners, Mforma publishes mobile game titles like Paramount Pictures' "Days of Thunder," Universal Pictures' "The Mummy," Activision's "Call of Duty," and CBS Sports Line "Baseball." Mforma also has partnerships Hasbro and Atari. In May, Mforma acquired MobileGame Korea (MoGame), a leading developer and publisher of mobile games content in Korea.

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