iPod Hits The Road With BMW

Companies team for car adapter.

Steve Jobs has been known to drive a BMW. Now the Apple CEO is bringing the digital music experience to the car.

Apple and BMW Group today announced the BMW iPod Adapter, the first integration between iPod and a car audio system. The system allows drivers to use their iPods in the car by plugging the device into a cable located in the glove compartment.

The jack will be available in BMW's 3 Series, Z4 Roadster, X3 and X5 Sports Activity Vehicles and MINI Cooper. Drivers can control their iPods using the standard buttons on their BMW or MINI steering wheels, while the player, which is powered by the car battery, rests in the glove compartment.

"One of the next frontiers for a seamless digital music experience is the car," says Jobs in a statement. "We all spend a lot of time driving, and now this elegant solution lets iPod users enjoy their entire music collection in their BMW or MINI."

Apple and BMW also announced a dedicated Web site, ipodyourbmw.com, where drivers can learn more about the system, including how to create up to five unique "BMW playlists."

Stan Ng, Apple's director of iPod product marketing, says "there will be opportunities in the future to see where we can go with other car companies." He says that BMW's understanding of Apple customers and digital music makes the partnership a "logical choice."

Through March 2004, Apple has sold more than 3 million iPods worldwide.


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