NPD Group Bows Video-Tracking System

VideoWatch to research market share, profiles.

The NPD Group has launched a new home-video tracking system called VideoWatch. VideoWatch will track home-video sales and rentals at traditional brick-and-mortar stores as well as other distribution channels such as subscription services, pay-per-view and video-on-demand.

VideoWatch will generate market share research, demographic information and customer profiles. The system will also track potential target markets for titles, studying whether movie-theater viewers are likely to buy or rent particular releases and whether renters are likely to buy a particular release.

VideoWatch research will be available on a monthly basis, and will include historical data going back to Oct. 2003.


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.