NPD Group Bows Video-Tracking System

VideoWatch to research market share, profiles.

The NPD Group has launched a new home-video tracking system called VideoWatch. VideoWatch will track home-video sales and rentals at traditional brick-and-mortar stores as well as other distribution channels such as subscription services, pay-per-view and video-on-demand.

VideoWatch will generate market share research, demographic information and customer profiles. The system will also track potential target markets for titles, studying whether movie-theater viewers are likely to buy or rent particular releases and whether renters are likely to buy a particular release.

VideoWatch research will be available on a monthly basis, and will include historical data going back to Oct. 2003.