Green Day Manager Launches Own Imprint

Pat Magnarella, manager of the Goo Goo Dolls and Green Day, has started a label distributed through Universal Records.

Pat Magnarella, manager of the Goo Goo Dolls and Green Day, has started a label distributed through Universal Records.

The label, aptly named Pat's Record Company, is a wholly owned subsidiary of Mosaic Media Group, of which Magnarella is a principal. MMG includes Atlas Entertainment, Atlas/Third Rail Management and talent management group the Gold/Miller Co.

The label's first signings are alternative rock bands Number One Fan and From Satellite.
Magnarella says an A&R executive approached him about starting a label several months ago.

"He said, 'You need to have your own label. You do all your marketing, you do everything anyway.' And I said, 'You know, I've always wanted to have one.' "

Although discussions with his A&R friend dissolved, Steve Rifkind, with whom Mosaic has a joint venture, connected Magnarella with Universal Records president Monte Lipman and senior VP Avery Lipman. "And they sold me on Universal," Magnarella says.

The two-year deal has three basic components. Primarily, it is a pressing and distribution deal. Additionally, there is an uplift deal, whereby, after a record hits the 25,000 sales mark, Universal Records can take on the band-similar to the way Epic recently took up Or Records' Los Lonely Boys. Third, Universal has the option to pick up the foreign rights to any releases from Pat's Record Company.

Despite the link with a major, Magnarella says Pat's Record Company will operate like an indie. "I'm not going to be spending a million dollars on videos and $500,000 on pop radio. We made Number One Fan's video for $4,000," he says. "In reality, it's a little indie label. There's no pressure on this deal for anybody. If we sign good bands and get lucky, good."

The new label's staff is primarily Magnarella and A&R executive Chris Allen.

For Universal, the deal opens an avenue to find new talent with minimum investment.

"With radio being what it is, it's not necessarily about going to radio with a record," Avery Lipman says. "It's about developing artists from the ground up, and this [deal] gives us that opportunity. We can keep things initially under the radar without the pressures and expectations of a major."

The new label's first release, Number One Fan's "Compromises," comes out Aug. 3. The band is currently on the Vans Warped tour. First single "C'mon" is being worked by an indie promoter to specialty radio shows.

From Satellite's album is due in the fall.