Ford Ramps Up Product-Placement Efforts

At the behest of its biggest client, Ford Motor Co., advertising giant J. Walter Thompson is restructuring its branded entertainment division to bolster Ford's efforts to place its vehicles in music,

LOS ANGELES (Hollywood Reporter)--At the behest of its biggest client, Ford Motor Co., advertising giant J. Walter Thompson is restructuring its branded entertainment division to bolster Ford's efforts to place its vehicles in music, film and TV productions.

The reorganization will streamline Ford's Hollywood-oriented marketing activities by establishing a single entity that will handle deal-making for Ford's eight automotive brands.

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