MTV International Pours Cash In New Programming

MTV International is pumping an undisclosed multi-million-pound sum into a slew of new programming that it aims to distribute worldwide, says Brent Hansen, president of creative at MTV Networks Intern

LONDON (Hollywood Reporter)--MTV International is pumping an undisclosed multi-million-pound sum into a slew of new programming that it aims to distribute worldwide, says Brent Hansen, president of creative at MTV Networks International.

The development slate is the first from a new MTV international creative group and includes a mix of pilots and greenlighted projects. Projects range from a global version of reality dating show "Globally Dismissed" to an animation pilot called "Happy Tree Friends" and a global version of "Cribs," which looks around stars' homes.

A gamut of genres will be covered by the new creative group, from music and reality to comedy, animation and game show formats. There is a longform drama called "Top Buzzer" that Hansen says will act as an "internal training exercise" to let MTV learn about this program genre.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.