Hewlett-Packard Unveils iPod, MTV Deal

Computer giant offering 20 GB, 40 GB devices.

Hewlett-Packard (HP) this morning (Aug. 27) announced the release of its version of the Apple iPod and a new marketing pact with MTV.

The digital music player will come in a 20 GB version for $299 and a 40 GB version for $399.
The devices are available online at hpshopping.com, as well as at Circuit City, CompUSA, Best Buy, Office Depot, Staples, Radio Shack, Fry's, Amazon.com and Costco.

In conjunction with the release of the iPod, HP is offering artist stickers called "Tattoos" that wrap around the device for personalization. The stickers are removable and are being offered for a limited time with the purchase of an HP iPod at the HP Web site, CompUSA and Circuit City.

Consumers will also be able to buy blank stickers to create their own Tattoos using artwork and photos.

HP will debut new advertising campaigns promoting the iPod and a range of other digital products, including printers, cameras and notebook computers, during the MTV Video Music Awards on Sunday (Aug. 29).

At a press event in Miami unveiling its fall product lineup, HP and MTV also announced a strategic marketing partnership in which the two will team on a global promotion called "YOU Are Your Music." Starting in September, U.S. consumers will be able to enter to win a trip to the 2004 MTV Europe Music Awards in Rome. Contestants will submit a digital photo of an image representing "what music means to them."

HP and MTV will run similar promotions in Latin America, Europe and Asia around MTV awards shows in those regions.


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