London-based music-recognition technology firm Shazam Entertainment has partnered with British concert promoter and live event operator Mean Fiddler Music Group (MFMG) on a new download-to-mobile serv
London-based music-recognition technology firm Shazam Entertainment has partnered with British concert promoter and live event operator Mean Fiddler Music Group (MFMG) on a new download-to-mobile service.
Through the latest pact, Shazam users in the United Kingdom can download in full a "tagged" track or a ringtone version of it from the Mean Fiddler Web site.
The deal was brokered through MFMG's dedicated digital arm Mean Fiddler Media, a joint venture with telecommunications group Media Internet Telecom Ltd. All downloads will cost £1.50 ($2.66) and will appear on the users' monthly telephone bill. Neither party revealed the revenues split.
Since launching its flagship product in the United Kingdom in August 2002, Shazam users have "tagged" more than four million songs, according to the company. To access the service, users dial 2580 on their handsets and point it toward the source of the music for 30 seconds. Shazam issues an SMS identifying the title and its performer. Each successful request costs £0.50 ($0.73).
MFMG recently struck a deal with Universal Records to offer live content from the label's artists. It is unclear how many titles are currently available through MFMG's download service.
In a statement, MFMG chairman Vince Power says the new initiative was well-placed to tap the mobile music download market, especially among the younger demographic who do not own credit cards.
"This is a tremendous opportunity for MFMG to capitalize on the most popular method of paying for legal downloads as our research indicates that 67% of all legal downloads are paid for using mobile phones," Power adds.
Power says plans are to roll out the service across Europe, the United States and Asia. Shazam currently has a presence in 13 countries.