MECA Communications Names Darrow Chief Strategy Officer

Andwer Darrow will oversee strategic planning, sales, marketing and business development as MECA Communication's new chief strategy officer.

Internet marketing company MECA Communications, which promotes its clients primarily through instant-messaging, has named Andrew Darrow as chief strategy officer. He will oversee strategic planning, sales, marketing and business development.

Los Angeles-based Darrow, an attorney and entertainment-industry veteran, was most recently VP of Broadway Video Enterprises, where he directed strategic planning for domestic exploitation of "Saturday Night Live." Prior to that, he held key strategy/licensing/creative positions at NBC Enterprises Inc. and Simitar Entertainment. He has also held executive posts in A&R at MCA Records and in artist management at Overland Productions. He began his career in 1982 as a concert agent at ICM.

Darrow's articles have appeared in the New York Law Journal and Entertainment Law & Finance.

MECA's clients include Vivendi Universal, Time Warner, RealNetworks, Electronic Arts and Marvel.

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