McDonald's Lovin' Destiny's Child

McDonald's has enlisted Destiny's Child as a global partner in the ongoing "I'm Lovin' It" marketing campaign. A key component of the multimedia partnership will be the sponsorship of the R&B trio

McDonald's has enlisted Destiny's Child as a global partner in the ongoing "I'm Lovin' It" marketing campaign.

A key component of the multimedia partnership will be the sponsorship of the R&B trio's forthcoming world tour. The "Destiny Fulfilled & Lovin' It" outing kicks off in April 2005 and will hit 70 cities.

The alliance was announced today during a press conference at the Regent Beverly Wilshire Hotel in Beverly Hills, Calif. On hand were Destiny's Child members Beyoncé Knowles, Kelly Rowland and Michelle Williams.

The McDonald's/Destiny's Child partnership kicks off in November with a commercial promoting World Children's Day in conjunction with the Ronald McDonald House charity. Over the next 18 months, Destiny's Child will participate in a variety of "I'm Lovin' It" campaign tie-ins, encompassing radio, television, print and Internet spots, as well as special merchandising and other promotions.

Columbia will release "Destiny Fulfilled," the follow-up to the act's 2001 album "Survivor," on Nov. 16. On the same date, the label will reissue Williams' contemporary gospel album "Do You Know" with two new tracks.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.