Taiwan slapped a T$1 million ($30,000) fine on Nike Inc. on Oct. 21 over a 90-second appearance by basketball legend Michael Jordan that the sports-gear giant had said would be a one-hour show.
TAIPEI (Reuters) -- Taiwan slapped a T$1 million ($30,000) fine on Nike Inc. on Oct. 21 over a 90-second appearance by basketball legend Michael Jordan that the sports-gear giant had said would be a one-hour show.
The government's Fair Trade Commission said the May 22 appearance by Jordan, arranged by Nike to promote its Brand Jordan products, had misled consumers who bought Nike gear to win passes and see the former Chicago Bulls star perform at a stage show demonstrating basketball prowess.
"As Michael Jordan's time on stage was only 90 seconds, it was clearly out of proportion with [Nike's] news releases during sales promotions saying 'The Show' would last nearly one hour," the Fair Trade Commission said in a statement.
Nike declined immediate comment on the ruling, saying it had not received any notification from the commission.
The sportswear giant has apologized for the incident, which had led to fans posting angry messages on Internet bulletin boards and a leading consumers' group threatening to boycott all Nike products.
Nike offered posters and first-generation Air Jordan shoes as compensation to the more than 700 people who attended the event and promised to invite them to future events.