Majors Align With New P2P Service

Sony BMG, Universal Music Group and Warner Music Group have all inked deals to make their content available to a new legitimate P2P service from Saratoga Springs, N.Y.-based Wurld Media.

Sony BMG, Universal Music Group and Warner Music Group have all inked deals to make their content available to a new legitimate P2P service from Saratoga Springs, N.Y.-based Wurld Media.

The content will be featured in a new commercial file-sharing service called Peer Impact, which is now in beta testing at peerimpact.com. Details about pricing and specifics of the consumer experience were not disclosed; however, individual tracks are expected to cost 99 cents.

The service is scheduled to launch in the first quarter of 2005.

Peer Impact -- which is expected to feature digital rights management protection of files -- will distribute only licensed and public-domain content.

Wurld Media is in the midst of content licensing negotiations with EMI, sources say.

The deals with Wurld Media are the latest in a series of moves by the major labels to embrace legitimate peer-to-peer distribution. UMG recently inked a deal with Snocap, the new P2P filtering solution from Napster founder Sean Fanning. EMI is also believed to be in talks with Snocap. Sony BMG has been linked to Mashboxx, a new P2P service that is expected to utilize Snocap technology.
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