Bermúdez, Montenegro Sign On For BK Promo

Artists first Latin celebs to work with franchise.

Obie Bermúdez and Pilar Montenegro have partnered with Burger King Corporation to launch its "Un Dia A Tu Manera" (A Day Your Way) campaign. Montenegro and Bermúdez will be featured in ads on Spanish language TV, radio and points of sale to promote Burger King's $10,000 giveaway during the month of February.

The promotion invites consumers to solicit customized hamburgers. Customers can enter a sweepstakes to receive a variety of gifts.

According to a Burger King release, Montenegro and Bermúdez are the first Latin celebrities to endorse a consumer marketing campaign for the brand.

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