WSM Names Business VP

Bickerton joins from BMG.

Warner Strategic Marketing has appointed Rachael Bickerton VP of business affairs. She was senior director of BMG Strategic Marketing Group.

In her new position, Bickerton will negotiate artist and production deals, catalog acquisitions, joint-venture and finished-good agreements, audio and video licenses and catalog-related digital deals. She will also oversee WSM-related litigation and trademark issues.

Based out of the company's headquarters in Burbank, Calif., Bickerton reports to WSM senior VP of business affairs and administration Malia Doss.