Yamaha Brings Mobile Content To China

Japan's Yamaha Corp. announced yesterday (Jan. 17) that it has started a series of multimedia mobile-phone content services in China using its "SMAF" format, which allows for synchronization of sound,

Japan's Yamaha Corp. announced yesterday (Jan. 17) that it has started a series of multimedia mobile-phone content services in China using its "SMAF" format, which allows for synchronization of sound, images and text.

The new services, called the "Music Animation" series, are being provided through cooperation with China United Telecommunications, a major Chinese mobile phone carrier with 110 million subscribers, and Chinese Internet service provider Allink.

The Music Animation series includes karaoke content, greeting card services and story-based content such as literature, movies and comics.

Yamaha already markets ringtones in China through China United Telecommunications.
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