XM Satellite Radio has acquired Effanel Music, a New York-based mobile and remote recording company.
NEW YORK -- XM Satellite Radio has acquired Effanel Music, a New York-based mobile and remote recording company.
Effanel, founded in 1981 by Randy Ezratty, has worked with XM on several projects, including Phish's final concert and the fall 2004 Vote for Change tour. Effanel will maintain a degree of autonomy, recording concerts for CD and DVD release as well as providing services for broadcasts unrelated to XM. Effanel is a longtime component of the broadcast team for the Grammy Awards.
"A big part of our programming strategy has always been and will continue to be the generation of live content," XM executive VP of programming Eric Logan tells Billboard.biz. "When you talk about live content, origin points and things of that nature, you figure out quickly who the pros are in this area. It didn't take long before we found out that there was one name that kept coming up over and over, time and time again; that was the reason why the live content was always sounding so good. It was Randy's company."
Despite a downturn in the touring industry and numerous competitors, 2004 was a banner year for Effanel, Ezratty tells Billboard.biz. "I realized it was time to reinvent this thing and develop a new model that had opportunities that went beyond my vision and the abilities of a specialty company," he says.
As a result of the acquisition, Effanel's flagship recording truck, known as L7, will be renovated and its equipment upgraded. A Digidesign ICON will replace the truck's Neve Capricorn digital console, Ezratty says.