'Partner country' plans quixotic events.
As expected, Spain has been designated “partner country” at this year’s Popkomm music trade fair Sept. 14-16 in Berlin.
The concept was introduced at the 2004 event, when the designated nation was France. As a result, the French industry had a high profile throughout the show, and more than 50 French acts were represented at concerts and showcases.
Spanish authors society SGAE confirmed the news at Midem in Cannes. SGAE, which will coordinate the Spanish presence at Popkomm, announced in the wake of the 2004 German event that it was keen to secure partner-country status at this year’s show.
One key theme for the Spanish at Popkomm will be the 400th anniversary of the publication of Miguel de Cervantes' "Don Quixote." “There will be a massive Spanish music night, but you may also bump into Don Quixote tilting at windmills at any moment during Popkomm,” says Paco Galindo, secretary general of SGAE promotion arm Fundacion Autor.
According to SGAE, the Spanish government will play an active role in developing the Spanish presence at Popkomm through the Culture Ministry and the Economy Ministry’s Foreign Trade Institute. The latter collaborated with SGAE to organize the attendance of a record 75 Spanish music companies at this year’s Midem.