Parducci tapped to head division.
Lions Gate Entertainment has restructured its family entertainment division.
Formerly known as Family Home Entertainment (FHE), the division will now be called Family Entertainment in an effort to reflect a "broadened scope and vision," according to a company statement.
Glenn Ross, head of FHE for the past seven years, is departing the company to pursue other interests.
Anne Parducci, formerly executive VP of marketing for Lions Gate Entertainment, has been promoted to the newly created position of executive VP in charge of Family Entertainment and marketing.
Executive VP Ken Katsumoto's responsibilities have expanded to include development and acquisitions of family properties. He also handles business development and production for family properties.
Additionally, director of marketing Michael Rathauser has been promoted to VP of Family Entertainment.
Rathauser and Katsumoto will report directly to Parducci in Los Angeles.
"We are putting a tremendous amount of talent and resources toward increasing the quality and quantity of our family-oriented properties," said Lions Gate Entertainment president Steve Beeks in a statement. "While we plan to continue to offer quality direct-to-video releases, the change reflects the actual focus of the company, which extends to theatrical releases as well as television programming."
Lions Gate's family division is known for releasing the direct-to-video Barbie series, and other titles in the Hot Wheels and Rescue Heroes franchises.