Sirius Picks Up Iovine

Sirius Satellite has hired Interscope chairman Jimmy Iovine in a consulting role.

Sirius Satellite has hired Interscope chairman Jimmy Iovine in a consulting role.

The satcaster has signed an exclusive deal to have Iovine -- who heads Interscope, Geffen and A&M -- advise in creative, marketing and promotional alliances. He was already instrumental in launching Sirius' "Shady 45" hip-hop channel, featuring Interscope artist Eminem.

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