WMG Offers Videos Via Verizon

Clips part of V CAST broadband service.

Warner Music Group has agreed to provide Verizon Wireless subscribers with access to its music video catalog as part of the mobile operator's V CAST mulitmedia content service.

The move makes WMG the first record company to provide video content to the new wireless broadband service. The videos are offered as premium content and will cost $3.99 apiece to download, in addition to the $15 per month Verizon subscribers pay to access more basic video content, such as daily news, weather and sports. Other premium content categories include 3-D videogames.

Among the initial music videos available are "I'm Not Okay (I Promise)" by My Chemical Romance, "All That I've Got" by the Used and "Welcome to My Life" by Simple Plan. The selection will be updated weekly. Simple Plan and My Chemical Romance will be featured in a multimedia marketing campaign Verizon is launching in support of V CAST.

The deal represents an expansion of an ongoing relationship between WMG and Verizon that has also included content agreements for master-recording ringtones and ringback tones.

The V CAST service is available only in the 30 metropolitan markets where Verizon's "3G" broadband service is currently active. Subscribers must have 3G-capable phones to access and download the videos; these include the LG VX8000, Samsung a890 and CDMA8940 from UT Starcom.