Hilfiger Deal Smells Sweet To Enrique

Interscope artist to endorse scent.

Enrique Iglesias has inked a deal with Tommy Hilfiger Toiletries and Tommy Hilfiger USA to be the spokesman for the new fragrance True Star Men. The Interscope artist will appear in print and TV ads for the scent, which is set to launch this fall.

Beyonce remains the spokeswoman for True Star's women's collection, which bowed last September.

A spokeswoman for Hilfiger says the tie-in covers only the frangrance, but "future projects will be considered."

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