Launch Becomes Yahoo! Music

Rebrand unifies all music properties.

Yahoo Inc. has rebranded its Launch online music service as Yahoo! Music. The change aligns the music service more closely with Yahoo!'s other media services, including Yahoo! Movies, Yahoo! Sports and Yahoo! News.

Yahoo! says it will unify all music-related products and services under the Yahoo! Music banner.

Yahoo! moved into the digital music space via several acquisitions over the past few years. It purchased the Launch Internet radio service for $12 million in 2001 and bought the MusicMatch à la carte download service and on-demand subscription service for $160 million last fall.

Yahoo! Music services will include streaming audio, music videos, Internet radio, exclusive artist features and music news. The rebrand is effective immediately in the U.S. and will roll out in the coming months on Yahoo's other properties, including Europe, Australia and Yahoo! en Español.