Macrovision Reveals New Content Protection

Macrovision Corp. today (Feb. 15) unveiled a new content-protection technology called RipGuard DVD. The company claims that the technology can block up to 97% of DVD-copying software that allows consu

Macrovision Corp. today (Feb. 15) unveiled a new content-protection technology called RipGuard DVD. The company claims that the technology can block up to 97% of DVD-copying software that allows consumers to bypass encryption codes and "rip" a disc's content. The technology does not affect DVD playback.

RipGuard, in combination with Macrovision’s existing analog copy-protection technology (ACP), is expected to "provide comprehensive DVD protection for both major piracy threats faced by video content copyright owners -- the analog and digital holes," according to a company statement.

Steve Weinstein, executive VP/GM of Macrovision's entertainment technologies group, says in a statement, "Ultimately, we see RipGuard DVD and the ACP framework evolving beyond anti-piracy and toward enablement of legitimate online transactions, interoperability in tomorrow's digital home and the upcoming high-definition formats."

RipGuard DVD is currently available in select replication facilities. More widespread availability is expected in the second quarter.