Taiwan music streaming service KK Box made its official debut today (Feb. 17) with the support of major international and local labels.
Taiwan music streaming service KK Box made its debut today (Feb. 17) with the support of major international and local labels.
Subscribers to the service pay TW$149 ($4.70) per month for unlimited streams of KK Box's library of more than 200,000 songs, 80% of which are Chinese repertoire.
Content is licensed from all majors except EMI and from several local indies, such as Rock Records and Alfa Music. To help garner the support of labels, KK Box made advance payments totalling $1 million.
Users need to download KK Box's media player; it enables them to build playlists that can be shared and posted on the KK Box site.
"If it takes off, it'll be one of our steadiest digital media revenue streams," said Brenda Foung, senior manager for digital media, Warner Music Greater China.
The service, which soft-launched last summer, has 30,000 paid subscribers. It is aiming for 300,000 by September. The company has the backing of local businessmen and venture capitalists and is predicting operating break-even within six months.
KK Box will initially be available only in Taiwan. A mainland China launch is expected next year.