MTV Puerto Rico Ups Content

Programming extended by eight hours.

Following a soft launch late last year, MTV Puerto Rico is moving to become a stronger presence in the Puerto Rican market. Starting today (March 1), the channel has upped its programming from 12 hours (6 p.m. - 6 a.m.) to 20 hours (6 p.m. - 2 p.m.).

The extension was tied to the opening of MTV Puerto Rico's new studios. Earlier this year, the channel hired two VJs who will be hosting countdown and video segments from different locations on the island.

In addition to its extended hours, MTV Puerto Rico has also announced the bow of "MTV Puerto Rico Unplugged." Rapper Vico C. will be featured on the series' March 4 debut. The channel plans to air the special monthly, but hasn't commented on whether they will become CD or DVD releases.

MTV Puerto Rico is a joint venture with Puerto Rican broadcaster LIN Television. Programming manager Jessica Roffe heads the broadcast schedule.