New exec to push MTV Español, VHUno.
Lucia Ballas-Traynor has been appointed to the new position of GM of MTV Networks Music Group's Hispanic services. These include MTV Español and VHUno.
Both channels are seen in the United States but are not as widely available as MTV and VH1. In her new post, Ballas-Traynor will strategize growth and distribution opportunities.
Ballas-Traynor is based in New York and reports to Christina Norman, president of VH1, and Rich Eigendorff, executive VP/COO of MTVN Music Group.
Ballas-Traynor most recently served as senior VP of Hispanic marketing at IDT Corp., where she formulated strategies for the telecom division.