Sprint Introduces Video Ringtones

Warner agrees to license clips.

Sprint PCS has launched a service that integrates clips of music videos for select master ringtones. Subscribers who download a video ringtone will hear the master recording clip and will view the music video at the same time, as available. At launch, only Warner Music Group has agreed to license music videos in conjunction with the service.

To promote the service, Sprint is preloading a free video ringtone clip from Simple Plan into the new Sanyo mm5600 multimedia phone.

Video ringers will cost $3 each, compared to $2.50 for master ringtones alone.

Sprint has also extended its relationship with MusicChoice to include streaming music videos called "Play of the Day." Sprint will offer a different music video each day at no extra cost to subscribers currently paying $5.95 a month for the existing music streaming service.