Billboard, mForma Link For Mobile Service

Charts, entertainment to hit phones.

Billboard is going mobile. Through an exclusive partnership with mobile entertainment publisher and distributor mForma, Billboard will make its charts, music news and access to music available to U.S. mobile users via an integrated entertainment application launching this April.

The Billboard Mobile service will provide free access to Billboard charts ranking the top music singles, albums and ringtones, and will allow users to navigate by music genre, artist or chart category. Paid subscribers may then unlock additional Billboard content such as artist information, headlines, feature articles, photos, music reviews, song information and games/trivia.

All elements are cross-navigational, meaning viewing an artist's information page will lead to links to buy ringtones from that artist, as well as photos, tour dates and reviews. The service allows subscribers to listen to streaming audio samples of singles and ringtones, as well as purchase singles, albums and ringtones billed to their wireless phone invoice.

The mobile service will be integrated with Billboard's partnership with mForma will include expanding the Billboard Mobile service to additional markets worldwide.