New 'Shrek 2' Vid To Push 'Madagascar'

A new home-video version of DreamWorks' "Shrek 2" will serve as a marketing tool for the studio's upcoming theatrical release "Madagascar."

A new home-video version of DreamWorks' "Shrek 2" will serve as a marketing tool for the studio's upcoming theatrical release "Madagascar."

DreamWorks Home Entertainment will be distributing the original "Shrek 2" with a bonus disc containing a preview of "Madagascar," a free ticket to see the new film and interactive features with the "Madagascar" menagerie of characters.

The "Shrek 2/Madagascar Activity Disc Two-Pack" will be in stores May 17, and is expected to be priced below $20. "Madagascar" will debut in theaters May 27.

DreamWorks will support the two-pack with in-store merchandising and print, broadcast and online merchandising.

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