Tie-ins include sweepstakes, coupons.
Pepperidge Farm is playing a key role in the promotion of the April 19 DVD release of "Meet the Fockers" (Universal Studios Home Entertainment).
Among the numerous tie-ins are a Pepperidge Farm-sponsored sweepstakes offering the grand prize winner a three-day trip for six to New York and tickets to a taping of Rachael Ray's "30 Minute Meals," which airs on the Food Network. Other prizes include cooking classes at Williams Sonoma stores, $100 Williams Sonoma gift certificates, copies of "Meet the Fockers" and Rachael Ray cookbooks.
Consumers can enter the contest at PepperidgeFarm.com or at MeetTheFockers.com.
Special DVD packages of "Meet the Fockers" ($29.98) will include a coupon for $2 off Pepperidge Farm products.
USHE will launch a 50-market "Fockers" radio promotion next month. Winners will receive "dinner and a movie" prize packs including the DVD and Pepperidge Farm frozen products.
The "Meet the Fockers" DVD will include extra features such as a blooper reel and deleted scenes. The title will also be available on VHS for $23.98.