Sony, UMG Sign On With New MOG Streaming Service

Music-based social network MOG has developed a new version of the service which includes a free, full-song streaming feature that has won the support of two major labels.

The company has struck licensing deals with Sony Music Entertainment and Universal Music Group that allows members to stream an unlimited number of song in full for free. MOG pays for the rights via a revenue-sharing deal. EMI Music Group and Warner Music Group are not yet participating.

No details yet on when the service will launch, which is likely delayed until all majors are on board. Other new features include a new media player that tracks and analyzes user listening habits to provide new music recommendations, and an upgraded artist and album pages.

The company earlier introduced an advertising networks that shares profits with more than 300 participating music blogs who have joined.

The company tells TechCrunch it expects to rake in about $5 million from it this year.

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