MUZU.TV Signs Licensing Deal With EMI

MUZU.TV, a music TV Web site and distribution platform, has signed a video licensing deal with EMI Music. The agreement, which covers the U.K. and Ireland, will enable the site to provide access for users to more than 5,000 videos from EMI Music's catalog.

MUZU.TV has existing licensing deals with Sony Music Entertainment and indies including Ministry of Sound, SPV and Ninja Tune, as well as with broadcasters such as ITN. The service launched in the U.K. and Ireland in August 2008 and is now available globally.

The Dublin-based Web site allows users to watch and share music video playlists, as well as upload their own videos. Fans can access over 10,000 artist channels including acts such as the Script, the Ting Tings, MGMT, and Beyonce.

"It is an exciting time for us at MUZU.TV, opening the site globally, and adding some of the worlds biggest artists to the music video catalog through the agreement with EMI Music," said Ciaran Bollard, co-founder and director of business development, in a statement.

"These key milestones further demonstrate that MUZU.TV is well on its way to becoming the de facto source for fans accessing music video while generating money for labels and bands when their video is accessed on or off the MUZU.TV service."

MUZU.TV pays rights owners half of all the ad revenue generated from display ads on their MUZU.TV channels and video adverts within their MUZU.TV players. This also applies when players are embedded on external sites such as MySpace, Facebook, Bebo.

Ian Whitfield, VP digital business development at EMI Music, said: "EMI Music's mission is to bring artists and fans together and create value wherever music is experienced. MUZU.TV have shown that they are creating a destination that is appealing to fans and will drive a new revenue stream in the UK and Ireland for our artists and their great video content."


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