2019 American Music Awards

Zeidman Tapped To Manage L.A. Live

Lee Zeidman has been named senior VP and GM of downtown Los Angeles' $2.5 billion L.A. Live sports and entertainment project, which is owned and being developed by AEG. He will continue in his role as GM of Staples Center and Nokia Theatre L.A. Live.

Zeidman will take over the responsibilities of Lisa Herzlich, who is leaving AEG to pursue other opportunities.

In his new role, Zeidman will oversee sponsor and tenant obligations, the booking of events across the district, parking and security, public relations and marketing. L.A. Live is expected to draw more than 11 million visitors per year, according to AEG.

"Lee has played such a key role in not only opening and operating two of the country's premier venues for sports and entertainment in Staples Center and Nokia Theatre L.A. Live, but in creating a reputation that is second to none for each of the facilities," AEG president and CEO Tim Leiweke said in a statement.

Zeidman joined AEG in 1998, when he was tapped to oversee operations at the 20,000-seat Staples Center, which opened in 1999. He became GM of the arena in 2005. Two years later, AEG added to Zeidman's responsibilities, naming him GM of the 7,100-seat Nokia Theatre L.A. Live.

Prior to joining AEG, Zeidman served as VP of operations at the Forum in Los Angeles. During his 10 years at the facility, Zeidman coordinated operations for Kings and Lakers games, as well as concerts and special events. Prior to that, he directed special operations at the 6,000-seat event center at the University of Santa Barbara.

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