Sony Music Reshuffle In Asia

Sony Music is reshuffling its executive team in Asian region, Billboard.biz can reveal.

As part of the sweeping changes, Sony Music Australia and New Zealand chairman and CEO Denis Handlin has added new responsibilities as the music major's president for South East Asia and Korea. Meanwhile, the company's president for Asia and Middle East Daniel DiCicco has left the business to join the high-end fashion industry; his duties at Sony Music have been carved up.

In the new structure, Adam Tsuei rises from Sony Music Entertainment president of Taiwan and Mainland China to president, Greater China. Tsuei oversees Mainland China, Hong Kong and Taiwan, where he will be based.

Also rising at Sony Music is Shridhar Subramaniam. The Mumbai-based executive is elevated from managing director of Sony Music India to president of the company's India and Middle East activities.

Handlin, Tsuei and Subramaniam report to Sony Music's president of international Richard Sanders.

The changes herald "the next chapter in the evolution of the region's organization," explains an internal memo, seen by Billboard.

Handlin's new tasks will see the veteran executive manage the day-to-day operations of Sony Music's Asian regional office, located in Hong Kong. The Sydney-based executive will take responsibilities for Thailand, Singapore, Malaysia, Indonesia, Philippines and Korea, in addition to his long-time role overseeing the Australia and New Zealand businesses.

On Handlin's new post, Sanders wrote, "Denis has been a part of the Sony Music family for 40 years, including 26 years as head of the Australian company, and he was recently awarded an Order of Australia Medal from the Australian federal government for his services to both the music industry and charitable causes. His long track record of success and his rich experience in Australasia make him the ideal fit for this enhanced regional function."

News of Handlin's expanded job come in the same week Australia labels body ARIA announced the industry veteran would take the vacant chairman's role. Handlin, who served for an unprecedented 10-year stint as ARIA chairman until 2008, replaces Ed St John in that role.

DiCicco, a 17-year Sony Music stalwart, has decided to leave the company "to pursue other entrepreneurial interests," according to the memo. DiCicco became president of Sony Music Entertainment Asia in April 2009, having previously as president and representative director of BMG Japan.